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KY telemarketing rules

Kentucky telemarketing rules

Kentucky requires telemarketing companies to register with the Attorney General, treats the National Do Not Call Registry as its zero call list, allows sales calls to homes only from 10 a.m. to 9 p.m., and sets specific opening disclosures.

From official sources, checked September 26, 2026. General information, not legal advice.

Key facts

  • Kentucky's zero call list is the national Do Not Call Registry.
  • Solicitations to a residence are allowed only from 10 a.m. to 9 p.m. local time at the called person's location.
  • Telemarketing companies register with the Attorney General at least ten days before doing business in Kentucky.
  • Callers must immediately give their name, the merchant's name and contact details, and their own city and state.
  • Prerecorded voice solicitations to residential phones need the called party's prior express consent.
  • Kentucky's eavesdropping law turns on the consent of at least one party.

Telemarketing company registration and bond

KRS 367.46971; KRS 367.46981

A telemarketing company, defined as a company whose primary business is telephone solicitation, must register with the Attorney General's Office of Consumer Protection at least ten days before doing business in Kentucky, which includes soliciting from Kentucky or soliciting purchasers located there. Registration lasts one year and is renewable annually, material changes are due within ten days, and the registration must be posted at Kentucky business locations. A surety bond is also required. The Attorney General says a merchant making telephone solicitations is only required to obtain the no call list.

Calling hours: 10 a.m. to 9 p.m.

KRS 367.46955(12), (16)

Kentucky prohibits telephone solicitations to a person's residence at any time other than between 10 a.m. and 9 p.m. local time at the called person's location. Federal rules separately bar solicitations to residential subscribers before 8 a.m. or after 9 p.m. local time, so the Kentucky start is two hours later. Kentucky also bars letting the phone ring more than 30 seconds on an intended solicitation.

The zero call list is the national registry

KRS 367.46951(14); KRS 367.46955(14), (15)

Kentucky defines its zero call list as the national Do Not Call Registry maintained by the Federal Trade Commission. Unsolicited telephone solicitations to residential numbers in the current registry are prohibited, as are calls to a person who told that seller not to call. The Attorney General says the law applies to calls to Kentucky numbers on the list regardless of where the call comes from. A defendant that obtains the current list in a timely manner and makes reasonable efforts to avoid listed numbers has a defense.

Prerecorded voice calls

KRS 367.46955(18); KRS 367.46951(10)

Kentucky prohibits telephone solicitations to any residential telephone using an artificial or prerecorded voice unless the called party gave prior express consent or the call is initiated for emergency purposes by schools regulated by the Kentucky Department of Education. Automated calling equipment is defined as devices used to select or dial numbers and deliver recorded messages without a live operator, and the Attorney General's guidance links that definition to the consent rule.

Opening disclosures and call conduct

KRS 367.46953; KRS 367.46955(8) to (10)

Immediately upon contact, the caller must state his or her actual name, the merchant's legal name, a telephone number or address for the merchant, and the town or city and state where the caller is located. Within 30 seconds, the caller must identify what is offered, ask whether the consumer wants to hear a sales presentation, and stop if the answer is no. Solicitations to anyone under 18, misleading caller ID information, and fictitious names are also barred.

Calls to businesses and other excluded calls

KRS 367.46951(1), (2)

Kentucky's definition covers calls to residential, mobile, or paging numbers that sell consumer goods or services, offer investment, business, or employment opportunities, or offer consumer loans. It does not include calls by one merchant to another, calls from Kentucky to locations outside Kentucky, calls to people with a prior or existing business relationship, calls made at the express request of the person called, or calls about an unfinished debt or contract.

Recording calls

KRS 526.010; KRS 526.020

Kentucky defines eavesdropping as overhearing, recording, amplifying, or transmitting any part of a wire or oral communication of others without the consent of at least one party, by means of any device. Intentionally using a device to eavesdrop is a Class D felony. Anyone who uses electronic equipment in Kentucky for telephone solicitation is deemed to have accepted the telemarketing statutes and the eavesdropping chapter.

Questions

What time can we start calling consumers in Kentucky?

For telephone solicitations to a person's residence, Kentucky allows calls only between 10 a.m. and 9 p.m. local time at the called person's location, two hours later than the federal start of 8 a.m.

Does our company have to register as a telemarketer in Kentucky?

Registration applies to a telemarketing company, meaning a company whose primary business is telephone solicitation, at least ten days before doing business in Kentucky. The Attorney General says a merchant making telephone solicitations is only required to obtain the no call list.

Do Kentucky's telemarketing rules apply to business to business calls?

Kentucky's definition of telephone solicitation does not include a telephone call made by one merchant to another.

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